Web Analytics

How to Measure Cross Device Ad conversions on Google

Advertising was always difficult to measure be it TV, print, radio or any other form, until 2000 when Google revolutionized the ROI approach with Google Adwords. When marketers advertised on the traditional platforms they did not know which platform worked to get the sale. Did the print ad work or the TV ad, maybe the [...]

7 Tips: How Online Marketers Can Benefit From Google Analytics

Most website owners have Google Analytics integrated to their website or blog and are benefiting from this analytic tool as it helps them assess their page views and bounce rates, besides overall traffic analysis including mobile traffic - and frame out a viable SEO strategy. In other words, growth and success. So, it is equally [...]

The Absolute Beginner’s Guide to A/B Testing

In this day and age, uncertainty often is the main element that drives businesses to adopt a series of operational measures as diverse as product differentiation, benchmarking, risk management and competitive intelligence tracking. The point is to reduce—if not eliminate—potential losses that could arise if you make the wrong decisions. This is where A/B testing [...]

Emphasis on Big Data for Business: Are we Up for the Challenge?

"With too little data, you won’t be able to make any conclusions that you trust. With loads of data you will find relationships that aren’t real… Big data isn’t about bits, it’s about talent”–Douglas Merrill Big data is a collection of big data. Dumb right? But that’s the simplest definition there is. Big data combined [...]

Track Your Campaigns with the Help of Google Analytics URL Builder

If you are an internet marketer or an online business owner, then I’m pretty much sure that you are by now aware with the Google Analytics URL Builder tool that can be used to track your advertising campaigns efficiently in your Google Analytics account. If you have just started out, and Google Analytics. For example, [...]

Slow Website? Check with Google Speed Test

A website that loads slowly is annoying to site visitors. With everything being fast-paced these days, it is likely that they would move to another website instead of sitting and waiting for yours to load. So, you'll lose both business and reputation, and even blog readers. Not only that, your large multimedia files and very [...]

7 of the Best Website Analytics Tools Available

Ever since eCommerce has started to expand there have been various website analytics tools released for public use by a large number of enterprises. While it is true that most of them are available to be used for free, the question still remains as to which one of them offers the better service and the [...]

4 Steps to Effective Multivariate Testing

Do you wonder how your website is really performing? You put alot of time into making it resonate with your audience, but how can you be sure it’s giving you the results you’re looking for? Through multivariate testing you can track how visitors are responding to particular elements or the website in whole. How is [...]

Advanced Google Analytics: The Bounce Rate Myth

Too many times have I had people come up to me, friends and colleagues alike, asking me why their blog bounce rates are so high.? Bounce rate is one of those metrics that every blog owner should be tracking and analyzing on a regular basis.?But what exactly is bounce rate? An often misconstrued metric, bounce [...]

4 Key PPC Web Analytics Metrics You Should Consider

PPC is an important strand of your web analysis. One of the cool things about PPC data is that you don't need a lot of history to draw conclusions from it - a few weeks is enough time to give you an idea of how well a campaign is performing. Google Adwords data is included [...]